Curious about brands and brand stereotypes I used the MRI+ database as the source of my research. To take a direction I decided to look only at heavy consumers of certain brands and their Household Income.
From there I researched zip codes in the DFW metroplex that matched up with the numbers I found in the MRI+ report. For the first image I went out and took the image myself and then composite the brand logos associated with heavy users. The second image is appropriated from a Google search for homes in that zipcode.
The result is a statistical representation, what the numbers cannot tell you are who those people are. It cannot tell you what job they have, if they have a family or if they even like the brands that the MRI+ numbers reflect that they might.
